Social Networking has become very
popular during the past few years, but it can still be very difficult to
understand for someone new to using social networking as part of their
Internet Marketing plan. You need to decide on the best social networks sites for you and your organization to utilize.
Depending
on the aim of your social media marketing campaign, you may want to
build a community, increase your brand awareness, and focus on online
lead generation or any number of other things. Consider the aim of your
campaign when choosing the top social networking sites, because some sites will be more suitable to building a community, generating leads or making sales than others.
Before Facebook, the leading top social networking site was MySpace. However, because of the simplicity and functionality of Facebook,
its audience has been constantly decreasing ever since. Compared to the
8.6 million unique visitors of Facebook in Australia, MySpace attracts
only 2.1 million in early 2010.
Diggo
is not only a social networking site; it is also a bookmarking site.
With it users "Diggo" articles they enjoy and help those gain more
popularity. Top sites make it to the front page where even more users
can "Diggo" the article. Users can also comment, "Bury" articles they dislike and share with their friends.
Many recruiters are searching social media sites
for candidates instead of posting positions on job boards. They check
out potential candidates' profiles on LinkedIn before contacting them.
In addition to creating a profile on LinkedIn,
job seekers can raise their visibility on LinkedIn by participating in
groups and answering questions on the Answers section on LinkedIn.
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